Search engines: The battle goes on

Bangalore: The big guys in the search engine market are on their toes now to take on each other. While there are lots of players on the market battling to survive the tidy waves of the competition, market leaders like Google, Yahoo and Microsoft's Bing are betting for the crown with their different approaches to win over users.

Unlike the previous battles, when the focus was on the real-time results, the players today are exploring new possibilities in order to win the heart and clicks of their users. The war heated up last week when Bing announced its integration with the world's top social networking web site, Facebook. The new Facebook integration features in Bing include displaying Facebook 'likes' from the user's friends in the search results.

Google is not lagging behind as well. The recently launched 'Google Instant' is the best example of its efforts to improve its web-based search results. 'Google Instant', shows the results as the user types the keywords in the search box. Infect Google is continuing its leadership by expanding its services. The search giant has taken a new 'avatar' of a media baron by entering the media market with Google TV, the mobile phone operating system market with the Android and the netbook market with the upcoming Google OS.

Statistics also tells the same story putting Google at the top. According to Internet research firm comScore, Google and its related sites processed 66.1 percent of U.S. searches in September. Yahoo sites fell 0.7 percent to capture 16.7 percent of the market, while searches on Microsoft sites remained flat at 11.2 percent.

According to Market Share, the top global search engine for the month of May 2010 is Google with 84.8 percent of global searches. Yahoo came in second with 6.19 percent, Bing took third with 3.24 percent, Baidu (a Chinese and Japanese search engine) captured fourth with 3.16 percent and Ask rounded off the top five with 0.75 percent of the world's search engine market share. But the current rivalry and intense competition between Google and Bing has thrown a shadow over Yahoo. Few years back, Yahoo did try to give its information services a human touch by encouraging users to 'tag' information they find interesting on the web, which didn't turn out to be a success story for the internet portal company.

Yahoo is trying to bring out a lot more changes even now. In the beginning of October, Yahoo closed the SearchMonkey developer tool, gallery, and app preferences to intensify their own site markup to produce similar results. Apart from this, Yahoo has also decided to shift its BOSS (Build Your Own Search Service) platform to a fee-based model in early 2011. BOSS lets external developers build custom search engines on top of the company's search infrastructure.

It's true that all the major players in the search engine market are trying to get the highest market share with new and innovative ideas. The key areas that the search engines have been trying to improve over the last few months to tap the market include speed of site, mobile search, social media optimization, personalized search, linking, richer search listings and new developments like Google's infrastructure update. Google now supports multi-content XML Sitemaps, where the user can specify the different types of content for each URL, all in one XML Sitemap.

If we go with market figures, it's Google and Bing which are on rise. Going back to the comScore data, Google has risen by 1.2 percent over the last 16 months, while Yahoo and AOL together have lost 4.4 percent. Although, Microsoft's Bing has risen by 2.9 percent, it hardly bridges Google's massive lead. Undoubtedly, Google is the leader today but no one can predict what happens next. So, fingers are crossed! 

Article Source:

http://www.siliconindia.com/shownews/Search_engines_The_battle_goes_on-nid-72755.html?utm_campaign=Newsletter&utm_medium=Email&utm_source=Subscriber

What determines SEO Pricing

When one sets off in search of a search engine optimisation (SEO) company, one of the most mind boggling items in his/her head is SEO pricing. In essence you should not start at the cost factor but rather at what your website needs in order to become more profitable; after all you signed up for website services to boost your sales in order to get more profits. SEO pricing is dependent on the services the SEO company deems fit for your site. Still, we cannot completely claim that SEO pricing is not as important as the services you will get since in these harsh economic times, who does not want to make as much savings as possible?

AuroIN SEO Company has its SEO pricing based on several items, the size of your company being one of the key pointers. The size of your company is in most cases directly proportional to the size of your website. The smaller the size of the website, the easier it is to optimise it and consequently the less the SEO pricing and vice versa across the board. A website with many pages requires more time and extra services thus the whole thing becomes more complex and more time consuming. The difference between SEO pricing for a small and large business is normally in terms of thousands of dollars.

To get a hang of how SEO pricing works out, consider this: A research on the condition of your website is first conducted. Some websites are completely messed such that there is no way they were going to be of profit. Such sites may need a complete makeover and hence the redevelopment may constitute the first part of SEO pricing. A good site in SEO terms relates to factors such as appeal, usability, description tags and internal linkage among others.

The use of appropriate keyword/s is the other of the crucial items that make your website visible. How high your website ranks with search engines such as Yahoo, Google and Bing relates to the keywords in website. Keyword options thus form an essential role in SEO pricing. There is often a great deal of work to done in optimizing a website for several hundreds or even thousands of keywords. A website that deals in several hundreds of items would essentially need a wide range of keywords. If this is translated to the research for appropriate keywords, number of employees, work hours etc you will see that SEO pricing is relative to the size of your website and the work it requires to make it more visible.

In conclusion, when you consider SEO pricing, you should also keep in mind the profit potential your website will have with SEO services; you will see that it just like another investment to your business.

Nigel Stevens, SEO Pricing – AuroIN LLC is dedicated to provide superior SEO services at very competitive prices. Choose one of the SEO plans that best suits your business, and start your SEO campaign with an immediate effect. For more detail please visits http://www.auroin.com

Article Source

Utilize SEO Marketing Services To Advertise Your Business Website

Search Engine Marketing is the most accepted website marketing strategy and is a success mantra to most of the internet based business websites these days.

What are the different types of Marketing Channels and how do they vary from other Search Engine Marketing?

There are many marketing channels that can promote the business online, offline or combined, i.e. online and offline. However, if the business were internet based, then SEO marketing would be the best option. On the other hand, if the business were offline based, then other offline marketing techniques would be ideal.There are many Indian Seo Companies that offer affordable Seo Services.

Some of the popular marketing techniques are:-

Marketing Offline – Businesses that have offline customers would think of promoting their business through newspapers, hoardings, radio channels, and television within their locality, hotels owners come under such type of businesses.

Marketing Online & Offline – Some companies have equal percentage of customers visiting online (internet) and offline. For example, a travel company receives bookings directly through the website and others through travelers visiting their office.

SEO Internet Marketing enhances the overall ROI as it mainly focuses on the customers who are interested in the company’s services and use search engines to find their services. Some of the companies are only internet based and get only online customers. Search engine optimization/marketing has obtained tremendous popularity in the last few years. Many companies are now utilizing internet-marketing techniques to promote their business to obtain more sales. Search engine marketing, targets customers who are interested in online services/products. Their achievement rate is higher than other internet marketing techniques.

WikiSeos.com – The Ultimate Source of Getting SEO Queries Answered

WikiSeos.com (a website dedicated to knowledge sharing) has proved itself as the ultimate source of getting all the SEO/SEM and related queries answered.

WikiSeos.com (a website dedicated to knowledge sharing) has proved itself as the ultimate source of getting all the SEO/SEM and related queries answered.

During our professional life people face so many problems or technical issues. They wish to have all such technical problems or queries answered within no time. Tech forums and online discussion channels have been a source of getting technical help for such solution seeking people.

WikiSeos.com (a website dedicated to knowledge sharing) is offering perfect solutions to several common as well as special queries and problems related to search engine optimization, search engine marketing, and from all related topics.

People working in the field of SEO and Internet Marketing will find WikiSeos.com very much helpful in their work. These guys can post their queries related to any aspect of SEO/SEM or internet marketing on WikiSeos.com. Several other users (SEO/SEM experts) will do their best in offering accurate answer to the queries posted online at WikiSeos.com.

WikiSeos.com can also be a perfect place of getting all-round technical information for newbies in internet marketing field. They can enhance their existing knowledge and keep themselves aware with the latest happenings in search engine optimization and search marketing fields.

Both SEO/SEM experts and people seeking technical assistance can enjoy the benefits offered by this innovative website by visiting the website http://www.wikiseos.com

Author Info – WikiSeos.com is an online knowledge sharing platform where people can share their knowledge related to SEO and other similar topics with others. It’s an online place offering comprehensive SEO questionnaire.

Contact Info –
Wiki Seos
http://www.wikiseos.com/contactus

Got Into Flummox About The Effectiveness Of SEO Vs. SMO? Here Are The Answers!

According to a recent study, a large number of individuals/organizations are stepping into the online marketplace to introduce/expand their business to the global mass. Now, undoubtedly, the Search Engines have the utmost important role behind fulfilling the commercial propose of a website, but on the other side we also cannot ignore the role and impact of social media to reach the targeted people in the virtual world. So, now the question may arise about the effectiveness of search engine and social media in Internet marketing and you may think which one is most effective – SEO or SMO? Well, in this article we will discuss about the impact of both these online marketing techniques and make a comparison between two to understand which one will be best with which campaign.

What’s so special with Search Engines and SEO services?

Very important question which you should have the answers of before proceeding to further discussions. Here’s how, according to a group of SEO India professionals, search engines are so important in Internet marketing and what they do:

- Search engines send high volume of organic traffic to the websites having a good rank in relevant keyword search.

- The traffic derives from Search Engines is absolutely targeted as people searching the relevant keywords are quite obviously searching for the specific product/service.

- The webmasters can control over the search term based on targeted people

- With the development of new pages and age of the website, old pages start gaining search engine trust

- Once a website establishes its position in the search engines, it is treated as authority website and can achieve quick ranking for new pages

On the other hand, Social Media Optimization services have evolved with the burgeoning of Social networking websites in the late 2oth century. The experts say traffic derives through social media is much lesser steady compared to the Search Engine carried traffic.
But, still, the SMO services especially by a SMO company India have much more impact on Internet marketing. Here’s how SMO is so great:

- If done strategically by an experienced professional you can reach your targeted people of the targeted geographic location

- You can create strong contacts with your clients/customers through social media

- Powerful profile with high quality content will help you to attract the eyeball of the masses on your concerned websites

- When it comes to bringing traffic through SMO, the structure of your website is not important like SEO

- Like search engine traffic, with proper SMO services you can bring high volume of quality traffic in your website

Going further, according to a recent study of a group of SEO Company India, here are some basic differences between SEO and SMO services:

On-Page Elements:

SEO – Title tags, bold text, and proper use of keywords, headers and image title are all influential on search engine rankings.
SMO – Here, tags and coding are not so important, while a visual appeal makes a bigger impact.

Analysis:

SEO – Analysis is a must to know which changes have made an impact on the website’s rankings.
SMO – In this regard, analysis is only necessary to get an idea what types of content draws interests of the masses.

Link Building:

SEO – When it comes to search engine ranking, inbound links have a huge importance.
SMO – Here, links are just the result of success, so we can say SEO benefits from good SMO.

To conclude, no doubt, both SEO and SMO services have equal importance in Internet marketing process of an online brand. And it completely depends on you that what you will choose for your brand. But, the expert studies have said that in order to perform efficient SEO and SMO services in cost-effective way an SEO Company India and SMO company India would be the perfect consideration.

Visit this link for more info about SEO VS SMO :-
http://www.i-marketingtech.com