The Wrong Way Of SEO

In the world of search engine optimization or SEO, SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. According to SEO Philippines commentators, they have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. So what are the things that an aspiring SEO consultant should know about Black Hat SEO?

SEO Techniques Classified As Black Hat SEO:

Content Based Black Hat SEO Techniques

* Keyword Stuffing

- This involves the calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is useful to make a page appear to be relevant for a web crawler in a way that makes it more likely to be found. Older versions of indexing programs simply counted how often a keyword appeared, and used that to determine relevance levels. Most modern search engines have the ability to analyze a page for keyword stuffing and determine whether the frequency is consistent with other sites created specifically to attract search engine traffic. Also, large webpages are truncated, so that massive dictionary lists cannot be indexed on a single webpage.

* Hidden Texts

- Disguising keywords and phrases by making them the same color as the background, using a tiny font size, or hiding them within HTML code such as "no frame" sections, ALT attributes, zero-width/height DIVs, and "no script" sections. People screening websites for a search-engine company might temporarily or permanently block an entire website for having invisible text on some webpages.

* Meta Tag Stuffing

- Repeating keywords in the Meta tags, and using meta keywords that are unrelated to the site's content. Though it was the perfect black hat SEO technique, this tactic has been ineffective since 2005 according to SEO Philippines specialists.

Link Based Black Hat SEO Techniques

* Link Farms

- Involves creating tightly-knit communities of pages referencing each other, also known humorously as mutual admiration societies.

* Hidden Links

- Putting links where visitors will not see them in order to increase link popularity. Highlighted link text can help rank a webpage higher for matching that phrase.

* Sybil Attack

- This is the forging of multiple identities for malicious intent, named after the famous multiple personality disorder patient "Sybil". A spammer may create multiple web sites at different domain names that all link to each other, such as fake blogs known as spam blogs.

* Spam Blogs

- Spam blogs, also known as splogs, are fake blogs created solely for spamming. They are similar in nature to link farms and in conjunction with Sybil Attack.

* Cookie Stuffing

- This involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales, but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.

Spamming

* Blog Spams

- This is the placing or solicitation of links randomly on other sites, placing a desired keyword into the hyperlinked text of the inbound link. Guest books, forums, blogs, and any site that accepts visitors' comments are particular targets and are often victims of drive-by spamming where automated software creates nonsense posts with links that are usually irrelevant and unwanted.

* Comment Spams

- According to SEO Philippines specialists, comment spam is a form of link spam that has arisen in web pages that allow dynamic user editing such as wikis, blogs, and guestbooks. It can be problematic because agents can be written that automatically randomly select a user edited web page, such as a Wikipedia article, and add spamming links.

* Wiki Spams

Using the open editability of wiki systems to place links from the wiki site to the spam site. The subject of the spam site is often unrelated to the wiki page where the link is added. In early 2005, Wikipedia implemented a default 'nofollow' value for the 'rel' HTML attribute. Links with this attribute are ignored by Google's PageRank algorithm. Forum and Wiki admins can use these to discourage Wiki spam.

Other Types of Black Hat SEO Techniques

* Mirror Websites

- Hosting of multiple websites all with conceptually similar content but using different URLs. Some search engines give a higher rank to results where the keyword searched for appears in the URL.

* URL Redirection

- Taking the user to another page without his or her intervention, e.g. using META refresh tags, Flash, JavaScript, Java or Server side redirects.

* Cloaking

- Cloaking refers to any of several means to serve a page to the search-engine spider that is different from that seen by human users. It can be an attempt to mislead search engines regarding the content on a particular web site. Another form of cloaking is code swapping, i.e., optimizing a page for top ranking and then swapping another page in its place once a top ranking is achieved.

About the Author:

Optimind Technology Solutions is an internet marketing company with operations in the Philippines offering SEO Philippines, web design and development smo interactive cd development, flash games development, flash 2d animation and mobile application development. 

Top 5 Strategies and Tactics That an SEO Company Does

SEO… Know anything about it? Well for one, SEO is considered to be among the newest of the many forms of Internet Marketing. And, it’s also considered to be among the most popular trends in internet marketing. But why is it that SEO still frightens a lot of us? Although SEO is one of the most popular, many of us still considers “It” as among the most complicated strategy for internet marketing.
But you know, despite the techno-R2-D2 dialect things that the dudes from an SEO department throws at you such as SEMs, Page Ranks, Keyword stuffing or density, Algorithms, SERPs, Alt Tags, Anchor Texts, Inbound or Outbound Links… SEO is as simple as it gets. It’s as simple as it’s called – Search Engine Optimization, and all you have to do is to optimize the website for search engines to find it easily. The only thing about it is that it involves a lot of work. But if you look at it on a different point of view, it’s quite enjoyable.
But what does SEO do actually? Search Engine Optimization is getting your content listed in all the top positions in major search engines like Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche – you’ll naturally want your site or content to be at the top of the líst. That is what SEO does for your website. Keeping the traffic in and letting it do that for as long as the website stands. Now, isn’t that a good thing?
To let you know what SEO companies do on an SEO campaign, let me give you the top 5 techniques and tactics that the dudes from an SEO Company usually do on their campaigns.
Keyword Research
Knowing your keyword is very important to achieve the highest rank in search engines. SEO Companies usually use software tools such as Wordtracker and Seobook to research for their keywords. These tools give them a rudimentary number of searches. Relevance is also very important in keyword researching. The design of a website must be relevant to its keyword. Another thing that SEO Companies do is doing some deep-linking to these pages on their sites. SEO companies usually find and build backlinks to these interior keyword pages and not just to their home page or domain URL. Picking keywords with medium to low competition is something to consider as well. This way, it’ll be a lot easier to achieve higher rank.
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On-Page SEO
On-page optimization and web design factors play a very major role in SEO campaigns. These are the first things that search engines look for in a website. It’s important for an SEO company to make sure that their website is as SEO friendly as it can. Also, SEO companies make sure that all of their pages are easily reachable from their homepages. This is easily done by a strategy called navigation bars or menus. Navigation bars lead to other webpage in a website.
Sitemaps also play significant roles in SEO. SEO companies generate XML sitemaps and upload them to their website. This technique makes the search engines very happy, because this makes it a lot easier for search engines to crawl your website through that.
SEO companies prioritize website’s title and description as well. The title and description should contain some of their selected keywords. Dudes from an SEO Company also make sure that they use them to draw and attract interested visitors to their site and content, and not just the search engine. They also make sure that their title and URL contain keyword relevance for maximum effect. Having some of their major keywords in a domain name also makes this a lot easier for search engines to visit their website.

Want to make it to top 10 in a search engine? Then visit SEO Philippines at www.myoptimind.com for more details.
Link Building
There are many strategies and tactics developed within the SEO, and Link Building is still the most popular and most effective way of boosting a website’s rank on any search engine. Backlinks from relevant sites are as important as the keywords themselves. An SEO company makes it their top priority to make sure that the ‘anchor text’ is related to their keywords, while making sure that the text and overall quality of the content linking to their site is relevant. These guys make sure that they link out to high quality, high ranked relevant sites in their niche.
Only the latest SEO strategies and tactics can be served by SEO Philippines. Visit SEO Philippines at www.myoptimind.com.
Article Marketing
Article marketing, though not as effective as link building, is still a well-established way of getting some quality backlinks or inbound links. Doing a 500-800-word article with backlinks included within the article itself or on the resource box is still an effective method to receive a lot of traffic. Longer, more informative articles also work for many SEO companies. This is by using intensive network of press releases and distribution in article submission sites like SubmitYourArticle, Isnare, Thephantomwriters, and other major online press release sites. While doing all that, SEO companies still make sure that they’re also talking to users, users whom might become their clients. So these guys make use of their imaginative juices to make their article SEO-friendly and reader-friendly.
Blogging and Social Media
Search engines are inlove with Blogs. Blogs are the most favorite spot that search engines visit. Newly updated entries, articles, live comments, and chain of communities, these blogs are what’s making SEO more and more fun. SEO companies usually use WordPress blog software for their blogging purposes. Most of these guys use WordPress because it’s extremely effective for SEO purposes. WordPress software is easier to install on a website even if they do not have any knowledge in installing server-side scripts. Other SEO Companies also use Blogger (owned by Google), Bloglines and other free blog hosts to help distribute content. Search engines love these highly SEO friendly blogs with their well structured content and keyword tagging.
Social bookmarking is becoming very important on the web. Social media sites such as Friendster, MySpace, FaceBook, Twitter and media news such as Digg, SlashDot, Technorati are now among the targeted media that SEO companies use. SEO campaigns include joining these sites and using them to their advantage. Though very time consuming, SEO companies are still using this strategy because of its great benefits and conversion.
But apart from those things I said earlier, planning is still the heart of an SEO campaign. Planning is the foremost important part of an SEO campaign. In our every undertaking, planning is the least element that we would want to forget. Planning and strategizing is very important in every SEO campaign. Understanding what SEO strategy to use is integral. This way, we wouldn’t run into some major problems where we would have to resort to resetting our efforts and start again from scratch. Now, that would be very costly and time consuming.
But first, you should take into mind that SEO is not complicated. A lot of work yes, but not complicated. As I had said, with a right point of view, SEO efforts are very enjoyable, especially when it comes to blogging, article writing, link partnership, and social media efforts. When used effectively, SEO can give you the targeted traffíc you’re seeking. Just do what we do and you’re on your way to success.

A Beginner’s Guide To SEO – From A Complete Beginner

Maybe I’m not the best person in the world to be giving out advice about SEO. This is because up until a few days ago I didn’t even know that the letters SEO stood for Search Engine Optimisation. But on the flip side, the fact that I can offer advice from a beginner’s point of view means that other beginners might actually understand me or maybe not. I’m still finding it a little bit confusing myself but I’m hoping that I’ll be able to pass on what I’ve learned so far to others in a similar situation to me.

So What Is SEO All About Anyway?

I have been writing blogs for a few months and on more than one occasion people have suggested that I would get more people reading my entries if I used SEO. I was way off with my initial understanding of SEO because I actually thought that it was a really good website which would publish details about my blog so that others would see it. It turns out that SEO is all about using different tools to make a blog do better in the different search engines such as Google.

You can actually choose from a number of different tools to enhance your blog’s performance such as using keywords effectively and choosing effective titles and subtitles. There is also quite a bit to learn about the importance of hyperlinks that are sending traffic to your site and many other things as well. The amount of work that can be done for SEO is a bit overwhelming for a novice like me so I decided that the best approach is to start with one thing at a time. It is better to start with small steps but the more SEO tools you can utilise for your website, the better it is going to perform in the search engines.

Everybody that owns a website is aware of the advantages of having SEO Company. SEO firms can help you with your website by many means, and some of these are Backlinks. Expert help is always a boon when it comes to SEO. SEO only forms part of the equation though, Web Hosting Reviews are equally important.

Why WordPress is an SEO Friendly Blog Site

WordPress.com is arguably the most SEO friendly blog site on the net. The features that it comes with make it easy for search engines to navigate through the various pages, posts, categories, tags, links and other content in your blog. The easier it is for a search engine to do this, the easier it will be for potential readers find your blog.  WordPress ToolsRight from the get-go, the basic WordPress blog comes pre-equipped with a variety of handy SEO tools. These include use of .htaccess so that you can create permalinks and customize your website themes among other things. The blogrolling, pinging and third-party plug-ins are also easy to use and allow you to optimize every aspect of your blog for SEO purposes. How SEO worksThe success of any website, commercial or not, is to have a steady stream of organic traffic. In the context of blogs, SEO is about making your blog site visible and accessible to search engines, and thus to internet users so that you can generate this steady stream of organic traffic. If a search engine has a hard time navigating your site, it will not rank it very high on the search engine results page, and thus, your potential readers won’t be able to find you. Good SEO makes it easy for search engines to find and navigate through your site, allowing search engine spiders to move easily from page to page, gathering relevant information for searches. The navigational structure of WordPress blogs is perfectly suited for search engines. The navigational links connect categories, archives and other pages on your site together, making it easy for search engines to move from one page to another while gathering data. A search engine gathers data from your site by reading through the text content of a page. But it doesn’t just read the main body of content. It also reads navigational links, link tags, video and image tags, and any other kind of text. WordPress lets you easily write and optimize these, so that even if a page on your blog contains only pictures or video, it can still be “read” and used by search engines. Search engines also rank your site in search results according to how many other sites link to it. Having popular sites and blogs linked to your blog increases your rankings. WordPress features like the blogroll, pingbacks and trackbacks enable you to easily link to other people.

For more information about improving your website’s ranking please visit http://www.bestrank.com, a leading Phoenix SEO company.